TENDS Mall

Small isn’t simple.

Tiny stomachs, fragile skin, crowded jaws — every detail makes a difference

Small Breeds Live Faster, Feel Deeper, Depend on Us More.

“Knowing them inside out is how care becomes simple”

Nutrition & Digestion

Golf-ball stomach.Marathon appetite.

Meals must be nutrient-dense, light on bulk, and portion-smart — not just a smaller kibble.

Small dogs burn hotter than large dogs (~30–40 kcal/kg⁰·⁷⁵/day vs ~22), but hold less than half the stomach volume. Missed meals can tip them into hypoglycemia. (NRC, 2006; Rytz et al., 2013)

Nutrition & Digestion

Golf-ball stomach.Marathon appetite.

Meals must be nutrient-dense, light on bulk, and portion-smart — not just a smaller kibble.

Nutrition & Digestion

Golf-ball stomach.Marathon appetite.

Meals must be nutrient-dense, light on bulk, and portion-smart — not just a smaller kibble.

Fragility & Care

More skin. Finer coat. Less protection.

Small dogs carry proportionally more skin relative to size — but it’s thinner, with a weaker barrier, fewer lipids, and finer hair shafts. That leaves their coat less protective, and their skin more fragile. Real protection has to come from within.

Compared with larger dogs, toy breeds carry more skin relative to body size, but with a thinner epidermis, reduced lipids, and finer hair shafts — making the barrier easier to break. (Scott et al., 2001; Bizikova et al., 2015)

Fragility & Care

More skin. Finer coat. Less protection.

Fragility & Care

More skin. Finer coat. Less protection.

Oral Crowding

Forty-two teeth in here. It’s a tight squeeze.

Forty-two teeth packed into a smaller jaw changes how small dogs chew, taste, and enjoy food. That’s why texture, aroma, and digestibility matter more than ever.

Small breeds retain the full adult dentition (42 teeth) in a proportionally smaller jaw, predisposing to crowding and altered mastication. (Logan et al., 2002; Colyer et al., 2011)

Oral Crowding

Forty-two teeth in here. It’s a tight squeeze.

Forty-two teeth packed into a smaller jaw changes how small dogs chew, taste, and enjoy food. That’s why texture, aroma, and digestibility matter more than ever.

Small breeds retain the full adult dentition (42 teeth) in a proportionally smaller jaw, predisposing to crowding and altered mastication. (Logan et al., 2002; Colyer et al., 2011)

Oral Crowding

Forty-two teeth in here. It’s a tight squeeze.

Forty-two teeth packed into a smaller jaw changes how small dogs chew, taste, and enjoy food. That’s why texture, aroma, and digestibility matter more than ever.

Small breeds retain the full adult dentition (42 teeth) in a proportionally smaller jaw, predisposing to crowding and altered mastication. (Logan et al., 2002; Colyer et al., 2011)

Small Breeds Live Faster, Feel Deeper, Depend on Us More.

“Knowing them inside out is how care becomes simple”

Attachment & Bond

More Than Pets — Partners in Life

Small breeds are wired for closeness — which makes alone time harder. That’s why their daily nutrition mustn’t just fuel the body, but also support calm balance.

Toy and small breeds show higher incidence of separation-related distress — a product of their neotenous biology and human-selected closeness. (Konok et al., 2015, Appl Anim Behav Sci)

Family & Identity

She’s not my pet — she’s my baby.

If they’re family, their food, hydration, and care should reflect it — not downgraded to “small kibble.”

Small breeds are disproportionately anthropomorphized — treated as children or grandchildren, especially among urban owners. (Dotson & Hyatt, 2008, J Bus Res)

Attachment & Bond

More Than Pets — Partners in Life

Small breeds are wired for closeness — which makes alone time harder. That’s why their daily nutrition mustn’t just fuel the body, but also support calm balance.

Toy and small breeds show higher incidence of separation-related distress — a product of their neotenous biology and human-selected closeness. (Konok et al., 2015, Appl Anim Behav Sci)