Small Dog
Big Care

Care built for small dogs — not scaled down.

Small Dogs aren’t just smaller.

They’re biologically different, high-metabolic, and more selective.

Every bite, sip, and snack has to count

Every bite, sip, and snack has to count

One routine. One biology. Built only for small dogs.

One routine. One biology. Built only for small dogs.

So we built it the other way around.

So we built it the other way around.

FOOD

Built to Carry the Load

FOOD

Built to Carry the Load

WATER

Built to Support Absorption

WATER

Built to Support Absorption

SNACKS

Built to Stay Light

SNACKS

Built to Stay Light

FOOD

Built to Carry the Load

FOOD

Built to Carry the Load

WATER

Built to Support Absorption

WATER

Built to Support Absorption

SNACKS

Built to Stay Light

SNACKS

Built to Stay Light

FEED Them

Where everything begins.

Small dogs eat less — so every bite has to carry more.

TENDS™ Adult Food is complete and balanced, built from whole plant nutrition and engineered beyond minimums for small bodies that feel everything.


Energy, digestion, skin, calm, breath — not added later. Already built in.

Small dogs eat less — so every bite has to carry more.


TENDS™ Adult Food is complete and balanced, built from whole plant nutrition and engineered beyond minimums for small bodies that feel everything.


Energy, digestion, skin, calm, breath — not added later. Already built in.

Explore The Superfood Blend

Explore The Superfood Blend

Hydrate Them

What food can't do alone.

Small dogs don’t just need water — they need hydration that works with their biology.

TENDS™ Hydration Ritual blends are hypotonic, light, and built for small bodies that burn fast and drink little.

Each blend supports absorption, balance, and daily comfort — helping nutrition do what it’s already meant to do.

Small dogs don’t just need water — they need hydration that works with their biology.

TENDS™ Hydration Ritual blends are hypotonic, light, and built for small bodies that burn fast and drink little.


Each blend supports absorption, balance, and daily comfort — helping nutrition do what it’s already meant to do.

Explore The Hydration Ritual

Explore The Hydration Ritual

Reward Them

Snacks That Sit Alongside Meals.

Small dogs don’t need fewer rewards — they need snacks that don’t undo the day.

TENDS™ Superfood Pops are made from popped lotus seeds — light, crunchy, and naturally low in calories.

Over 90% of every Pop is the seed itself. No fillers. No binders. Just clean crunch that fits between meals.

Small dogs don’t need fewer rewards —
they need snacks built for small mouths, small stomachs, and real routines.

TENDS™ Superfood Pops are made from popped lotus seeds — light, crunchy, and naturally low in calories.

Over 90% of every Pop is the seed itself. No fillers. No binders. Just clean crunch that fits between meals.

Explore Superfood Pops

Explore Superfood Pops

Protect Them

The Little Things Only You Notice — Perfected.

Eyes. Nose. Paws.

Where small dogs feel the world first.


Lick-safe, plant-based balms

crafted with four CO₂ botanicals — chamomile, calendula, turmeric, boswellia —

selected for small-dog sensitivity.


Touch — Designed, Not Improvised.

Eyes. Nose. Paws.

Where small dogs feel the world first.


Lick-safe, plant-based balms

crafted with four CO₂ botanicals —
chamomile, calendula, turmeric, boswellia —

selected for small-dog sensitivity.


Touch — Designed, Not Improvised.

Explore TENDS Touch

Explore TENDS Touch

Care, Thoughtfully Designed for Small Dogs

Small dogs experience the world differently.

TENDS is designed with that in mind — so care fits more naturally into the day.

FOOD —

FOOD —

FOOD —

Covers the day in fewer bites

→

→

WATER —

WATER —

WATER —

Adapts to how small dogs live

→

→

SNACK —

SNACK —

SNACK —

Don’t undo the day

→

→

TOUCH —

TOUCH —

TOUCH —

Where small dogs feel it most

→

→

→

Start the TENDS Care

Start the TENDS Care

Built For Small-Breed Biology —
Designed Against The World’s Toughest Standards.

NRC (2006)

The scientific baseline for canine nutrition —
where requirements begin, not end.

FEDIAF + AAFCO

EU and US nutritional frameworks —
we meet both, not just one.

WSAVA

Aligned with global veterinary best practice —
not as a badge, but as a discipline.

Built For These Moments.

Care

Reset

Wear

Start with Food

Big Brand? No.
A Smaller One — On Purpose.

Stay close for bold new moves in small-breed care.

PRODUCTS

The Superfood Blend

The Hydration Ritual

Superfood Pops

TENDS Touch

TENDS Wear

RESET

Small Dogs Need Different Care

Acceptance Is Easier Than You Think

Care Shouldn’t Feel Hard to Manage

Transition Doesn’t Need to Feel Risky

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Small Breed only,
Big Care Always

Small Breed only,
Big Care Always

Small Breed only,
Big Care Always